11 Point Marketing Offer Check List
Actionable Marketing 101 Involving more than just a product or service’s price, a marketing offer is the hook that gets consumers to buy. Consisting of eleven attributes, a marketing offer takes into...
View ArticleHow to Pay for the Free Lunch Consumers Want
On the Internet, There Are No Free Lunches The free lunch concept arose in the late 1870s as a way to fill saloons and sell alcoholic drinks by giving away meals. Today, the Internet gives new meaning...
View Article11 Point Marketing Offer Check List
A marketing offer encompasses more than just price. According to direct marketing experts Bob Stone and Ron Jacobs, an offer has eleven elements. Here's checklist to help you develop your offer to...
View ArticleHow to Pay for the Free Lunch Consumers Want
The free lunch concept arose in the late 1870s as a way to fill saloons and sell alcoholic drinks by giving away meals. Today, the Internet gives new meaning to the words “free lunch” as in without...
View Article11 Point Marketing Offer Check List
A marketing offer encompasses more than just price. According to direct marketing experts Bob Stone and Ron Jacobs, an offer has eleven elements. Here's checklist to help you develop your offer to...
View ArticleHow to Pay for the Free Lunch Consumers Want
The free lunch concept arose in the late 1870s as a way to fill saloons and sell alcoholic drinks by giving away meals. Today, the Internet gives new meaning to the words “free lunch” as in without...
View Article